Post by ansarulit11 on Nov 5, 2022 23:31:39 GMT -6
We’re constantly fighting this from a commercial standpoint. You shift from “it’s all about me, the brand” to “it’s all really about the customer.” In regard to empathy, what we’re trying to do is just relate to them. Google did this when they were promoting some of their products, like Chrome and gmail. They did it through the dad using Google products to chronicle the birth of his daughter and document milestones as she grows up. That’s empathy, right? Procter & Gamble did a commercial for mothers who are raising Olympic athletes that spoke to everything mothers do for their children. It was a short commercial, but the idea was “we understand, we see what you do, so we want to create products that help you do your job better.
Our next episode of The Lede will tie philippines photo editor what we learned in 2014 into what we’re going to focus on in 2015. Empathy is really the first step toward being able to provide the most personalized experience to your users. You have to understand what they’re thinking, what they’re feeling, and what they’re going through to really be able to tailor content that’s going to fit their needs at any given time. Demian: Right. The next episode of The Lede: in 2015 Jerod: I think one of the concepts that is starting to gain some traction that will gain even more traction in 2015 is adaptive content. You can’t adapt content if you don’t understand who you’re adapting it for. And that’s why empathy is such an important building block and foundational principle. We’re actually going to talk about that in our next episode.
This episode was more about looking back to 2014. Our next episode, which will be the final episode of The Lede in 2014, we will look ahead to 2015 and talk about some of the trends that we expect to see and how we individually, and as a company, are planning to capitalize on those. Demian: Right. Jerod: Any final thoughts here, Mr. Farnworth, before we close? Demian: Yes. I was just going to say I have an article coming out on experience maps that will explain more of what we’re talking about here. But it’s a natural progression from empathy to experience maps. An experience map is just a story of how your customer interacts with your product and your brand from start to finish.
Our next episode of The Lede will tie philippines photo editor what we learned in 2014 into what we’re going to focus on in 2015. Empathy is really the first step toward being able to provide the most personalized experience to your users. You have to understand what they’re thinking, what they’re feeling, and what they’re going through to really be able to tailor content that’s going to fit their needs at any given time. Demian: Right. The next episode of The Lede: in 2015 Jerod: I think one of the concepts that is starting to gain some traction that will gain even more traction in 2015 is adaptive content. You can’t adapt content if you don’t understand who you’re adapting it for. And that’s why empathy is such an important building block and foundational principle. We’re actually going to talk about that in our next episode.
This episode was more about looking back to 2014. Our next episode, which will be the final episode of The Lede in 2014, we will look ahead to 2015 and talk about some of the trends that we expect to see and how we individually, and as a company, are planning to capitalize on those. Demian: Right. Jerod: Any final thoughts here, Mr. Farnworth, before we close? Demian: Yes. I was just going to say I have an article coming out on experience maps that will explain more of what we’re talking about here. But it’s a natural progression from empathy to experience maps. An experience map is just a story of how your customer interacts with your product and your brand from start to finish.